Purpose of the Job:
Work with the VP – Marketing & Sales Support to develop, execute and manage all aspects of Quatrro’s digital marketing (both inbound and outbound) and lead generation strategy, including brand building, SEO/SEM, marketing database, content strategy, lead nurture campaigns, account-based marketing, market segmentation, and go-to-market plan development primarily for the U.S. market.
Key Requirements:
- Manage all efforts in alignment with the approved marketing budget.
- Contribute to marketing effectiveness by identifying short-term and long-range issues that could hinder growth and work with the VP – Marketing & Sales Support and others internally to address those issues.
- Measure and report on all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights to optimize spend and performance.
- Brainstorm new and creative lead generation and growth strategies.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborate with internal teams on optimizing user experience across the entire customer journey with Quatrro.
- Identify key conversion points and drop-off points, and solution options to optimize the user/sales funnel.
- Manage relationships and collaborate effectively with agencies and other vendor partners.
- Demonstrated customer-focused approach to marketing.
- Excellent written and verbal communication skills along with Strong organization skills and the ability to manage information effectively and have strong follow-through.
- Must have outsourced finance and accounting and/or / IT services knowledge.
- Experience with HubSpot Sales and Marketing hubs
- Educational Qualifications: MBA (Preferred major in Marketing) Work Experience: 10+ years of proven working experience in digital marketing to US mid-market companies Other Prerequisites: • Required to work in US shifts.
About Quatrro Business Support Services (“Quatrro”):
Quatrro is a technology-enabled, cloud-based outsourcing firm to small, mid to large enterprises across industries that’s changing the way companies think about finance and accounting and technology services. They provide world-class teams combined with highly personal service, and a portal that let you see and manage everything online. The trouble with most back-office outsourcing solutions is that they leave you with too many missing pieces – in the client experience, in the work delivered, in the reporting you receive, and more. With smarter systems and specialists in fields ranging from finance to technology services, Quatrro helps you see further, scale smarter and stand stronger. And that’s why we consistently achieve very high customer, and employee, satisfaction ratings. Quatrro. Get More to Go On.
