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The Universality of Cybersecurity: Why it’s relevant for every business

October 9, 2023

By Robin Hau



In today’s digital world, cybersecurity is a critical concern for businesses of all sizes and industries. Cyberattacks are becoming increasingly sophisticated and frequent, and the cost of a data breach can be devastating. Cybersecurity is the practice of protecting systems, networks, and data from unauthorized access, use, disclosure, disruption, modification, or destruction. It encompasses a wide range of activities, including:
  • Implementing and keeping up with the security measures, such as firewalls, intrusion detection systems, and encryption

  • Educating employees about cybersecurity best practices

  • Developing and implementing incident response plans

The overarching theme of cybersecurity is to protect the confidentiality, integrity, and availability of the organization’s information and systems. This is critical for any organization because a cyberattack can interrupt operations, damage reputation, and result in financial losses.

The Digital Age and Business Transformation

Modern enterprises have been profoundly impacted by the digital age. Businesses of all sizes rely on digital technologies to function and compete. This reliance has made every business a potential target for cyberthreats. The cybersecurity implications of digital transformation are significant. Businesses now have more attack opportunities than ever before, and attackers are developing new and sophisticated ways to exploit these vulnerabilities.

Some of the key cybersecurity implications of digital transformation include:

Increased reliance on cloud computing

While cloud computing has numerous advantages, it also poses new security vulnerabilities. To safeguard their data and workloads, businesses must carefully manage their cloud security posture.

Growth of the Internet of Things (IoT)

IoT devices are becoming more popular in businesses, but they are vulnerable to cyberattacks. Businesses must put in place security measures to safeguard their IoT devices and networks.

Adoption of new technologies, such as artificial intelligence (AI) and machine learning (ML)

AI and ML have the ability to transform many businesses, but they also pose new security vulnerabilities. Before using these technologies, businesses must carefully assess and plan for their security consequences.

To stay ahead of the curve in terms of cybersecurity, businesses need to take a proactive approach. This includes:

Implementing a layered security approach

To safeguard data and systems, a layered security approach employs a number of security controls. Controls like firewalls, intrusion detection systems, and encryption are examples of such measures.

Educating employees about cybersecurity

Employees are often identified as the weakest link in any organization’s security chain. Businesses must educate employees about cybersecurity best practices and how to identify and report suspicious activity.

Developing and testing incident response plans

Businesses need to have a plan in place for responding to cyberattacks. This plan should be regularly tested to ensure it is effective and ready to be implemented at any time if required.

The Costs of Ignoring Cybersecurity

The costs of ignoring cybersecurity can be devastating for businesses of all sizes. Let’s deep dive a bit with few examples on both tangible and intangible costs that can be incurred.

Tangible costs include

Financial losses

Cybersecurity breaches can lead to significant financial losses, including the cost of stolen funds, ransom payments, and remediation costs. Per IBM Security’s Annual Cost of a Data Breach Report, the global average cost of a data breach reached $4.45 million in 2023 – an all-time high for the report and a 15% increase over the last 3 years. Detection and escalation costs jumped 42% over this same time frame, representing the highest portion of breach costs, and indicating a shift towards more complex breach investigations.

Damage to reputation and trust

Cybersecurity breaches can damage a company’s reputation and erode customer and investor trust. This can lead to lost sales and business opportunities. IBM Security discovered that reputational damage may cost $1.52 million in lost revenue, and International Data Corporation (IDC) discovered that 80% of customers in developed nations will abandon a company if their information is compromised in a security breach.

Legal and regulatory consequences

The consequences of cybersecurity breaches can be serious for the companies that suffer them, ranging from heavy fines and regulatory sanctions, government audits, lengthy regulatory investigations and even criminal liability. For example, Europe’s GDPR fines are designed to make non-compliance around data security a costly mistake and they can be separated into two tiers. Less severe infringements can result in a fine of €10 million or 2% of a firm’s annual revenue from the preceding financial year, depending on which amount is higher. More serious violations can result in a fine of up to €20 million or 4% of a firm’s annual revenue from the preceding year, depending on what is higher. The US equivalent of the GDPR is the CCPA. The CCPA (or California Consumer Privacy Act) was inspired by the GDPR, and both laws were created to protect the personal data of online consumers. The attorney general must give the business a 30-day notice to comply with CCPA regulations. Failure to rectify issues within that period may result in a civil penalty of up to $2,500 per violation, regardless of whether it was accidental or intentional. Additionally, organizations may face a $7,500 fine in case of intentional violations of CCPA provisions.

Intangible costs include

Business downtime

Cybersecurity breaches can result in business downtime, resulting in loss of productivity and revenue. This is especially dangerous for vital industries like healthcare, manufacturing, and the industrial sector. System downtime in healthcare can obstruct access to critical patient information, delay treatments, and interrupt emergency services, making it literally a matter of life and death. A cyberattack can halt production lines, disrupt supply networks, and create serious financial losses that ripple throughout enterprises in the manufacturing and industrial sectors. The implications of business downtime in other industries also have far reaching consequences, even sometimes extending outside the original attached organization.

Intellectual property theft

Intellectual property theft, including the stealing of trade secrets and customer information, can result from cybersecurity breaches. Cyber theft can now be done quickly, cheaply, and effectively. Due to the prevalence of digital storage for crucial data and documents, it is now simple for hackers and other cybercriminals to access computer systems and steal sensitive data through phishing, online fraud, malware, and other techniques. This could harm a company’s competitive edge by giving rivals an unfair advantage.

Influence on Buyers and Investors

Buyers want to make sure the companies they buy have good data hygiene; they don’t want to buy a company and find that they’re responsible for costs and lawsuits due to bad practices. Cybersecurity due diligence is imperative—and it should happen before transaction talks begin.

Here are some real-world examples of big businesses that suffered due to inadequate cybersecurity:

  • In 2021, the Colonial Pipeline was shut down for six days following a ransomware attack. The attack caused widespread fuel shortages and cost the company millions of dollars in ransom payments.
  • In 2022, the Marriott hotel chain experienced a data breach that affected over 500 million guests. The breach exposed personal information such as names, addresses, passport numbers, and credit card numbers.
  • In 2023, the Equifax credit reporting agency experienced a data breach that affected over 147 million Americans. The breach exposed personal information such as names, Social Security numbers, and dates of birth.
These are just a few examples of the many big businesses that probably believed they had sufficient cyber defenses in place, and yet still suffered these large scale attacks.

The Evolving Cyberthreat Landscape

The cyberthreat landscape is continually changing, with new threats and attack vectors emerging on a regular basis. This is due in part to the rise of sophisticated cybercriminals who are continually creating new ways and tools to exploit vulnerabilities in systems and networks. Cybercriminals are now more organized and have greater resources than ever before. They are even using more sophisticated tools and techniques, such as artificial intelligence (AI) and machine learning (ML). This makes it more difficult for businesses to protect themselves from cyberattacks.

Some of the most common tactics include

  • Phishing attacks : Phishing attacks are a type of social engineering attack in which attackers attempt to trick users into revealing confidential information, such as passwords or credit card numbers.
  • Ransomware attacks:  Ransomware attacks are a type of cyberattack in which attackers encrypt a victim’s data and demand a ransom payment in exchange for the decryption key.
  • Supply chain attacks:Supply chain attacks target a company’s suppliers in order to gain access to the company’s network or data.
  • Zero-day attacks: Zero-day attacks are a type of cyberattack in which attackers exploit vulnerabilities in software that the software vendor is not aware of.

Given the ever-evolving nature of cyberthreats, it is important for businesses to be constantly vigilant and adaptive. This includes:

  • Regularly reviewing and updating security policies and procedures.
  • Keeping software up to date.
  • Educating and testing employees about cybersecurity best practices.
  • Investing in security solutions that can detect and respond to emerging threats (both known and unknown).
By taking these steps, businesses and organizations can reduce their risk of being victims of cyberattacks. It is important to note that cybersecurity is not a one-time event. It is an ongoing process that requires constant vigilance and adaptation. Businesses need to be prepared to invest in cybersecurity every year and make it a top priority. Another reason why cybersecurity is important for organizations of all sizes is the expanding number of cybersecurity regulations and laws. These rules and regulations are intended to safeguard consumers and businesses from cyberattacks. Businesses need to comply with these regulations and laws in order to avoid fines and other penalties. Compliance can be challenging, but there are a number of resources available to help them do so.

Some tips for complying with cybersecurity regulations and laws include:

  • Conducting a risk assessment to identify your organization’s cybersecurity vulnerabilities
  • Implementing appropriate security controls to mitigate these vulnerabilities
  • Developing and testing an incident response plan
  • Educating employees about cybersecurity best practices.
  • Regularly reviewing and updating your organization’s security posture
  • Work with a qualified cybersecurity vendor to develop and implement a security program that meets your organization’s needs.
  • Stay up-to-date on the latest cybersecurity threats and trends.
  • Report any cyber incidents to the appropriate authorities.
Cybersecurity regulations and laws are often global in reach. This means that businesses that operate in multiple countries need to comply with the cybersecurity regulations and laws of each country in which they operate. The global reach of cybersecurity regulations and laws makes cybersecurity essential for all businesses, regardless of size or industry.

Reputation and Customer Trust

Businesses rely more than ever on their reputations in the Internet Age. Customers are quick to share their experiences with businesses online, both positive and negative. A single cybersecurity issue can undermine customer trust and harm a business’s reputation they may have taken decades to build. Even if a cybersecurity breach does not expose a client’s data, it can still damage a company’s reputation. Customers are more inclined to remain loyal to companies that they trust to keep their data safe.

Here are some tips for maintaining a strong reputation and building customer trust through cybersecurity:

  • Be transparent about your cybersecurity practices.
  • Be prompt in notifying customers of any security incidents.
  • Offer customers ways to protect their own data, such as strong authentication and data encryption.
  • Invest in cybersecurity solutions that can detect and respond to emerging threats.

Data Protection and Privacy

Data protection and privacy are becoming increasingly important issues for businesses and consumers alike. Businesses amass and keep massive amounts of data about their customers and their employees. This data can be used to improve customer service, develop new products and services, and detect and prevent fraud.  However, businesses must exercise caution while handling sensitive consumer and employee data.

Businesses can build customer trust around data privacy by:

  • Being transparent about how they collect, use, and share customer data.
  • Giving customers choices about how their data is used.
  • Providing customers with ways to access and correct their data.
  • Taking steps to protect customer data from unauthorized access, use, disclosure, disruption, modification, or destruction.
  • Responding promptly and responsibly to data breaches.

Business Continuity and Resilience

Cybersecurity plays a critical role in ensuring business continuity and resilience.  A cyberattack event can wreak havoc on operations in a number of ways, including:
  • Denying access to critical systems and data
  • Disrupting communication and collaboration channels
  • amaging or destroying critical infrastructure
  • Stealing intellectual property or confidential information
  • Causing financial losses due to ransomware attacks or disruptions to business processes
Cybersecurity should be incorporated into a company’s resilience planning. This includes developing and testing incident response plans, conducting regular risk assessments, and implementing appropriate security controls.

Here are some tips for businesses on how to integrate cybersecurity into business resilience planning:

  • Identify critical business processes and systems. This will help you to focus your cybersecurity efforts on the areas that are most important to your business.
  • Conduct regular risk assessments. This will help you to identify and mitigate potential vulnerabilities.
  • Implement appropriate security controls. This includes technical controls, such as firewalls and intrusion detection systems, as well as administrative controls, such as security policies and procedures.
  • Develop and test incident response plans. This will help you to respond quickly and effectively to cyber incidents.
  • Educate and test employees about cybersecurity best practices. This will help to reduce the risk of human error, which is a leading cause of cyber incidents.


Cybersecurity is a universal concern for businesses of all sizes and industries. In today’s digital world, businesses rely on technology to operate and compete. This makes them vulnerable to cyberattacks, which can have devastating consequences.

Here are some key takeaways about the universality of cybersecurity relevance:

  • Cybersecurity is a concern for every organization, regardless of size or industry. No business is too small or insignificant to be targeted by cyber attackers.
  • Cyberthreats are constantly evolving. Attackers are developing new and sophisticated ways to exploit vulnerabilities in systems and networks.
  • Cyberattacks can have devastating consequences. Cyberattacks can disrupt operations, damage reputations, and lead to financial losses.
That’s why it is essential for businesses to take cybersecurity seriously. Businesses should implement a layered security approach that includes firewalls, intrusion detection systems, and encryption. They should also educate employees about cybersecurity best practices and develop incident response plans.

What You Should Do

Cybersecurity is crucial for businesses of all sizes and industries. By taking steps to improve their cybersecurity strength, businesses can reduce their risk of being victims of cyberattacks and protect their data and systems.

Here are some tips for getting started with cybersecurity improvements:

  • Conduct a cybersecurity risk assessment. This will help you to identify your organization’s vulnerabilities and develop a plan to address them.
  • Implement basic security controls. This includes things like firewalls, intrusion detection systems, and encryption.
  • Educate and test your employees about cybersecurity. It is important to teach them how to identify and report phishing emails, create strong passwords, and avoid other common security mistakes.
  • Develop an incident response plan. This plan should outline what to do in the event of a cyberattack.
To get started with cybersecurity or if you are interested in learning more about implementing cybersecurity solutions, please contact us today. We would be happy to discuss your specific needs and requirements and to help you to choose the right solution for your business. Don’t wait until it’s too late to take cybersecurity seriously. Assess your cybersecurity position today and start taking steps to improve your security.
Robin Hau
Written by
Executive Vice President, Managed IT Services

Robin, founder of USWired, a Quatrro Business Support Services subsidiary, boasts 25+ years' experience in IT services. Under his leadership, USWired earned spots on prestigious lists as the Inc. 5000, MSP 501 and CRN MSP 500.

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